Size Zero Advancement And Adoption by Girls Now A Days

Size Zero Advancement And Adoption by Girls Now A Days

Those were the days when the women in the ads and the movies looked actually more like women and less like famine stricken poor creatures.  No matter whatsoever the stars and models of our generation make alterations to their physique they can never ever outdone the beauty the heroines of the 70’s-80’s had. This was because they were simple and looked more natural. On the other hand women of 2012 have transformed themselves into a curvy model that’s all.

With the advancement and more materialization of the global society the role and image of women has changed drastically. The Size Zero trend has engulfed the whole world. In ads both print and tele you see women with curvaceous and the slimmest possible figure. This is most probably how Size zero is defined. Once it used to be just a clothing size now it has been shaped into a living phenomenon.

The multi-million dollar question is who enforced Size Zero? The simple answer is the Brands and the marketers. They once recognized such need in the market, started making such cloths. The sleek and glossy ads made it something to adore for and it was accepted and adopted.  Earlier on it was categorized as a niche but as time passed more and more women started to go for Size Zero and the traditional look of the woman was totally altered.

Earlier on mostly celebrities followed this lifestyle; I am calling this a lifestyle because one has to follow a proper lifestyle and a routine to go to Size Zero. This is surely not one of those things which you get overnight, surely it’s not.  Famous celebrities who transformed their body figure into Size zero are:

Kate Hudson, Lindsay Lohan, Paris Hilton, Victoria Beckham, Kareena Kapoor, Amrita Arora and the list goes on and on.

Its critics say that the attention Size Zero has met is only due to Media and the marketers because their money is on stake. The conventional view of make and sell has changed. Now the modern buyer is buying what the marketers want him to buy. They have adopted a more convincing style through their ads we associate particular needs to ourselves then tend to fulfill them. Why the teenage high school girl in my neighborhood did thinks that being size zero is cool and it will let her look way trendier? This is because she had been fed this way by the media.

In my view we the buyers must open up our minds a bit. We ought to define our needs first.  Plus actions should be taken against those who are persuading people to buy such stuff by making them over and over again. We need to do what the Health Ministry of Israel did they ban all the underweight models. They set a certain criterion and any model would have to be up to that criteria to qualify as model. It’s high time we must understand that size zero is not healthy. Psychologists have also associated a particular disease with the Size Zero plus it also causes deficiency of important food nutrients which are essential for women in the first place. So it’s about time when you see any ad showing sSze Zero figure. Chant loudly “Say No to Size Zero”